Introducing
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the
Mini Membership
A new type of membership that will bring clients and studios back together.​
starting at only €39 p/m
An understandable but unhealthy development.
As studio owners, we romanticise the concept of having members. ​In our eyes, running a successful studio means having a loyal member base with a community-vibe, genuine connections and personal customer service.
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But over the last 10 years or so, group fitness has became so popular, diverse and specialised that while membership prices kept increasing, clients started to prefer the freedom and flexibility to combine different workouts from different studios - instead of being a member at just one.
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Third-party aggregators such as ClassPass and Urban Sports Club saw an opportunity and were able to offer a sophisticated solution to an obvious shortcoming among studios: combining workouts from different top studios under one single, affordable membership.
Studios were promised new clients and more revenue, so were happy to try it out. This then proved to be exactly what clients wanted and over the years led to a huge shift in how fitness would be consumed. Traditional memberships became a thing of the past as more and more clients understandably opted for choice and value.
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Although these third-party memberships have been an attractive deal for clients, they have also weakened the direct relationship clients used to have with their favourite studios. At the same time, it also caused studios to become more and more dependant on these third-party aggregators for revenue - so much so that studios are now afraid to leave them.
And we totally get it: your body craves different styles of workouts to enjoy a well-rounded routine and your brain needs the variety to keep things interesting and fun - and we want that for you!
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Our focus is solely on barre because we want to give you the highest possible quality. True boutique studios are meant to be specialised, which also means they may not be able to offer all that you're looking for under just one membership.
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You want the freedom to choose and mix multiple workout styles, but studio memberships are simply too expensive to combine.
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All this time, studios have been stuck in the old ways: trying to convince you to become a member, but offering traditional memberships that are only good value if you exclusively go to their classes.
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But times have changed, and that means that studios need to adapt their membership structure if they want their members, those genuine connections and their independence back.​
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This is us adapting. This is us trying something new, so that hopefully we can restore the studio-client relationship that we have lost along the way to a corporate middle-man that doesn't care about you or us.
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We get it, and we support it.
Introducing the Mini Membership
starting at only
€39 per month
We truly believe in the importance of combining strength, flexibility and cardio - and since we know you like to take these classes at different studios, it's time that we restructure our memberships to support that.
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Introducing the Mini Membership:
4 class credits p/m for only €39
6 class credits p/m for only €54
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Maybe you'd like to be a member but you don't need all the credits that come with our regular membership? Or maybe you enjoy our Class Packs, but paying the full 10 or 20 classes up front all at once can be a bit too expensive?
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With our Mini Membership, you can enjoy the perks of being a member at a low price per month, so that you can afford to combine your weekly FORM classes with workouts at your other favourite studios!​​
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No more need to buy your FORM class credits through third-party aggregators: our Mini Membership supports your flexibility while you support your local fitness community directly.
Other perks of being a FORM Member:
- More allocated spots per class
- Waitlist priority
- Unlimited access to our Online On-Demand classes
- Personal customer service
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Click here for more info